original ugg Whiteley As First Global Women’s Brand Ambassador
“As an internationally accomplished model and actress, Rosie’s effortless elegance and authentic love for UGG make her the perfect ambassador as her confidence, style and natural warmth mirror our brand values perfectly,” said Dave Powers, President of Deckers Brands. “Originally from England but now based in Malibu, Huntington Whiteley personifies what it means to live a contemporary California casual, yet global, lifestyle. We could not be more proud to welcome her into the UGG family.”
As the face of the new UGG Classic II Huntington Whiteley’s signing coincides with the biggest re launch the brand has ever made since its inception thirty seven years ago. Including a Treadlite by UGG outsole for increased traction, improved cushioning for greater support and Scotchgard Protector to help repel water and stains, the new Classic II contains features and benefits that will confidently allow consumers to take their favorite UGG Classic to the street.
About the UGG brandFounded in 1978 in California, the UGG brand (a division of Deckers Brands, NYSE:DECK) has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship,
and delivering new and innovative styles. The UGG brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men’s, women’s and kid’s footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand’s concept and outlet stores offer the ultimate brand experience with 150 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.